Rediscover Summer

Colleagues, hope you are well. An interesting update for you all, please see below:

The Rediscover Summer campaign will be based around a central page on GOV.UK, with dedicated ‘Shorthand Social’ pages that gather details on summer activities for children and young people across across the six main themes from government and partners. These are:

• Week 1 – Reading / 26 July
• Week 2 – Creativity / 02 August
• Week 3 – Sport / 09 August
• Week 4 – Nature/ 16 August
• Week 5 – Heritage/ 23 August
• Week 6 – Community/ 30 August

The campaign team at DCMS is now gathering content so they can profile the amazing things happening over the summer, aiming for a soft-launch of the campaign on 10th July, to give organisations enough time to highlight what they have on offer that parents can plan ahead for during the summer holidays. The DCMS team will also be profiling individual examples during the themed weeks highlighting what’s on offer on their social media channels.

How to get involved

DCMS want to use this as an opportunity to showcase the sort of things that libraries have to offer. Although the Reading Week is obviously one that libraries will be front and centre of (and which links in to the TRA-led Summer Reading Challenge and Summer of Reading activities that libraries are so involved in) looking at the other themed weeks there may be other activities/events that libraries can provide material for, such as creativity, heritage (local studies etc) and community.

To help libraries’ content and activity to be featured on the campaign’s channels, please email Rediscover-Summer@dcms.gov.uk with details of:

• Activities libraries are running over the summer so the team can promote this and add it to their pages. 
• Content such as video footage, trailers, montages, explainer ads etc. and images that libraries are happy for the team to add #RediscoverSummer branding to, either in the form of a logo on stills, or an endslate for video.

They also want public libraries to get involved by posting activities on their channels, using the #RediscoverSummer hashtag aligned to the weeks and themes above. Please let the campaign team know (via the Rediscover-Summer@dcms.gov.uk mailbox) what you’ll be publishing/posting and when so they can look out for it and amplify. There will be a #RediscoverSummer toolkit available before the 10th for you to use with your content. You’re also welcome to tag:

• @DCMS on Twitter
• dcmsgov.uk on Facebook and Instagram
• @educationgovuk and educationgov.uk on Facebook and Instagram.

Reporting

Across the campaign, the DCMS team would like to gather data to measure the effectiveness of the campaign in supporting you and our partners. They would like to play a part in helping drive uplifts in footfall and other participation rates. We hope that through the campaign any promotion the campaign gives will raise awareness and encourage people to take part in your summer activity. Any data you are happy to provide which would allow the team to track this activity would be gratefully appreciated (including social media metrics and visitor data).

Thank you.

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